FAQ

Great question! For starters, we do not train life coaches. We only focus on the leadership, career and business coaching markets. Therefore, you will never have to listen in on a coaching role play about why someone won’t clean the garage or get on the treadmill with us. We train our coaches to help leaders solve some of the toughest challenges facing companies and teams right now:

• Leading through change
• Strategic planning
• Dealing with overwhelm
• Engaging and mobilizing employees
• Succession planning

And the list goes on. We equip our expertly trained coaches to get results for clients who are leading at the highest levels.

Another excellent aspect of our program is the ability to join at any time. Literally! Most weeks of the year we offer six live webinars. You could join today and start training tomorrow. More importantly, you will get the live training hours you need to earn your certification in no time if you apply yourself.

When joining, you decide what level of investment of time and resources is appropriate for you. For example, you could start by enrolling in our Distance Learning program for $5,390. After that, you might decide to accelerate your progress towards certification and upgrade to the Virtual Seminar level for an additional $2,960, or the In-Person Seminar level for an additional $3,960 (small discounts are offered when paying in full). Once you’ve completed the Virtual Seminar or In-Person Seminar and obtained your Executive Coach certification, you might decide to add on the Mentor Coaching program for another $3,000 to work towards your ICF credential.

Our program is super flexible and always open for entry. Other programs make you wait to get started. Not here.

Lastly, we offer indefinite access and support. Seriously. If you ever need support on a coaching engagement want feedback on your coaching practice website or want to come back and refresh with some webinars, the door will always be open.

When you put it all together, you will find that our program is unique in the marketplace and this is why many aspiring coaches do their due diligence, then join the CEC.

Bay Area Executive Coach is run by Michael Neuendorff, a member of the faculty of the Center for Executive Coaching (CEC). This means that enrolling in the coach certification program with us is the same as enrolling with the CEC. Michael became certified as an executive coach through the CEC in 2014, then as a Master Certified Coach Trainer in 2015. Michael joined the faculty in 2019.

Yes, we are. Michael Neuendorff is a faculty member of the Center for Executive Coaching, which is an accredited provider. Enroll in our program to work your way towards an ICF credential (by enrolling in our full ACTP) or the BCC credential from the BCE (you must hold a Masters degree or PhD in certain fields to qualify). Learn more about credentialing options here.

We attract successful people who are ready to parlay their vast professional experience into a lucrative and rewarding career as an executive coach. It is not uncommon to rub shoulders with people with 20+ years of experience leading at the highest levels worldwide. They come from the private and public sector. New enrollees are pleasantly surprised to find that the caliber of our members is highly distinguished and very much worth networking with. That is an additional benefit of being a CEC member that you cannot put a price on.

We have two main instructors of our core program – Andrew Neitlich, CEC founder; and Michael Neuendorff, PCC, CEC faculty member. You will discover that Andrew and Michael are quite different in their training approach. They complement each other while giving you varied perspectives on executive and leadership coaching as well as business coaching.

We have 3 levels of possible enrollment in our program starting at $5,390 for our Distance Learning program. It is best to visit this page to learn about them and what is included.

Our next In-Person Seminar this year will be presented from October 15 – 18, 2025 held in the San Francisco Bay Area. Visit this page to learn more about this excellent opportunity to learn how to coach leaders and executives over three-and-a-half fully interactive days where you’ll learn how to coach, be coached, and coach while having a great time all along the way.

We will also have an in-person seminar presented by the University of Kansas from July 23 – 25, 2025.

Our next Virtual Seminar will be on May 17 – 18, 2025.

Each day will go from 9:00 am – 5:00 pm ET. It will be presented by Andrew. It will include four follow-up webinars with the cohort.

Yes, you can spread out your investment over 10 months. Just select that option when enrolling and making your first payment with a credit card. If you would like to pay by check, then contact us using the form below to get started.

Upon registering, we supply you with full access to our proprietary materials and online training resources. Therefore, we do not offer refunds. You may postpone your participation in our seminar until a future date. Please take all the time you need to think about whether this program is right for you before you enroll. If you have any questions whatsoever contact Michael directly to discuss and also read through our terms and conditions.

If you are seriously considering our program, then we are happy to meet with you virtually for 30 minutes to answer all of your questions. Book time on Michael’s calendar here.

Participants in our programs fall into five categories:

– Planning to start a new career as an executive coach

– Want to evolve and improve their existing external coaching business

– Looking to raise their skill level as an internal coach

– Developing coaching skills to improve their leadership effectiveness

– Working to bring a culture of coaching into their organization as an HR leader

If one of these is a fit for you, then our programs may be just right for you.